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It's not a scam
It's not a scam, although they may have been overzealous in labeling Bitcoin Cash as Bitcoin, they have since made the distinction clearer. In reality both Bitcoin Cash and the current Bitcoin are variations on the original Bitcoin, which took different paths to solve the scaling problem. However some people are very sensitive to labeling Bitcoin Cash as Bitcoin, probably out of fear that the Bitcoin Cash solution may be better and that they backed the wrong horse. The Bitcoin Cash community seems to be much more friendly. But you should always do your own research before buying any cryptocurrency.